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Best TMS for fleet management analytics

Transportation management systems (TMS) have transformed the way fleet managers strategize, execute, and analyze operations, giving them control and analytics over their vehicles and assets like never before.

As the logistics industry undergoes rapid evolution, the need for TMS solutions that offer a holistic approach to fleet management analytics has become more critical than ever.

In this comprehensive guide, we’ll introduce you to some of the leading TMS tools that specialize in fleet analytics, delving deep into their features and how they can serve as indispensable resources for optimizing the performance of your fleet.

Quicklook: Best TMS for fleet management analytics

  • Best for implementation: Loadsmart
  • Best for usability: Trimble 
  • Best for user-friendly interface: Rose Rocket
  • Best for real-time visibility: Samsara
  • Best for customization: Truckbase
  • Best for optimization: Motive
  • Best for e-commerce and local delivery fleet managers: Onfleet

The best TMS for intelligent fleet management



Loadsmart revolutionizes logistics with cutting-edge tech and transportation services for optimized freight spend, efficiency, and service quality. 

ShipperGuide TMS is Loadsmart’s user-friendly platform best known for its quick implementation and little to no need for prior knowledge or advanced skills.

The platform enables shippers to plan, procure, and execute shipments across all modes. It also includes end-to-end visibility, carrier selection, routing, pricing negotiations, and real-time price comparisons for choosing the lowest-cost carriers without compromising service.

Loadsmart Managed Transportation services can be brought in to fill any advanced gaps a potential customer sees in the technology offering.

Best for: Implementation


  • Procure
    • RFPs and mini-bids
    • Award scenarios
    • Real-time carrier bids
    • Spot bids
  • Plan
    • Routing guide
    • Rate benchmarking
    • Mode optimization
    • Carrier selection
  • Execute
    • Tender Shipments
    • Tracking and visibility
    • Appointment scheduling
    • Document generation
  • Settle
    • Accessorials charges
    • Audit and dispute
    • Document management
    • Carrier payment
  • Analyze
    • Real-time data
    • Performance monitor (coming soon)
    • Customizable reports
    • Carrier scorecards


  • 35% of savings per lane with live market benchmarking
  • 83% reduction in time on rate procurement activities
  • Onboard your entire team in 60 minutes
  • Easy to use for even the least tech-savvy people on your team

Disadvantages: May not have all the advanced functionality of a Tier 1 TMS


  • No activation fee
  • Based on the total freight executed in the platform



Trimble’s TMS offers an extensive suite of analytics tools that cover everything from fleet operations to supply chain visibility. Its platform goes beyond real-time tracking with powerful data visualization and reporting capabilities that can be customized to suit the specific KPIs of your fleet. 

With over 30 years of experience in the transportation industry, Trimble’s TMS is a reliable choice for analytics-driven fleet management.

Best for: Usability


  • Fuel price tracking
  • System alerts
  • Geofencing


  • Real-time vehicle tracking
  • Reduce driver error with live tracking and feedback
  • IFTA fuel tax data
  • Driver vehicle inspection reports (DVIR)
  • Fuel use reporting and analysis
  • Engine status reports 


  • Expensive upfront hardware costs 
  • Relatively complicated installation

Pricing: $1,200 upfront for hardware with plans starting at $43 per month

Rose Rocket

rose rocket

Rose Rocket is an excellent choice for fleet managers interested in a TMS that offers a user-friendly interface and robust fleet reporting. 

The system provides detailed analytics on fleet utilization, driver performance, and on-time delivery rates. Its integration capabilities with various accounting and ERP systems further enhance its utility, providing a comprehensive solution for end-to-end logistics management.

Best for: User-friendly interface


  • Historical lane data algorithms
  • Dwell time fleet metrics reporting
  • BI tools for evaluating profitable regions/customers
  • Uses AI and machine learning algorithms to analyze trucking market data
  • Ingests and evaluates historical carrier rate data
  • Assesses trucking freight rates, volumes, equipment lanes, driver networks
  • Full trucking and logistics platform suite


  • Increases revenue per mile through better truck lane planning
  • Reduces empty miles and backhaul costs
  • Real time margin insights
  • Improves lane utilization and carrier network optimization


  • Requires training for full value realization
  • Requires extensive fleet truck service data to ensure algorithms are trained well

Pricing: Try it for free here



Samsara’s cloud-based platform gives you a real-time view of your fleet’s activity, allowing for immediate insights into everything from vehicle diagnostics to driver safety. Its advanced transport analytics tools use machine learning to predict maintenance needs and can even track job compliance to ensure driver productivity and customer satisfaction are at their peak.

Best for: Real-time visibility


  • Fleet maintenance
  • Route planning
  • Fuel management
  • Delivery scheduling and management
  • Trailer tracking
  • Dash cams
  • Real-time vehicle diagnostics
  • Compliance


  • Excellent value
  • Strong functionality
  • Great customer support
  • Easy to use


  • Some users report bugs, but customer service is responsive
  • When new updates are released, app may slow down for a few days

Pricing: Complete a company questionnaire and schedule a demo to learn more.


Truckbase TMS logo

Truckbase prides itself on its customer-centric approach by offering customized reporting and fleet analytics to fit any fleet’s unique needs. 

Its TMS provides detailed cost analysis, route efficiency tracking, and dispatching tools to ensure your operation is running smoothly. 

The platform’s mobile app and its ability to integrate with telematics systems make it a comprehensive choice for modern fleets.

Best for: Customization


  • Mobile app for driver schedules and document uploads
  • Customized solutions 
  • AI-powered load creation


  • Suitable for small fleets, and can scale with your growing operations
  • Dedicated account manager for onboarding and support

Disadvantages: No transparent pricing

Pricing: Contact Truckbase for details



Motive’s TMS solution is designed to address the complexities of today’s supply chains, with a focus on data-driven optimization. 

Their fleet management analytics tools offer insights into cost per mile, driver performance, and asset utilization, which enables informed decision-making at all levels. 

The platform is also notable for its predictive and prescriptive analytics, which can anticipate future operational challenges and opportunities.

Best for: Optimization


  • AI-assisted, real-time safety warnings for drivers
  • Automated driver coaching
  • Virtual geofenced parameters aid in vehicle and cargo theft recovery
  • Real-time GPS fleet tracking and location history records prevent unauthorized vehicle use
  • Fuel monitoring
  • Dashboard view for fleet tracking
  • Prescriptive and predictive analytics


  • Improved safety compliance
  • Reduced fuel usage
  • Safer roads
  • Decreased coaching time for safety managers
  • Improved risk management

Disadvantages: Issues with freezing apps or getting stuck in drive mode

Pricing: Free trial; contact Motive for details



Onfleet offers a user-friendly TMS that focuses on short-haul and last-mile deliveries, making it ideal for fleet managers in the e-commerce and local delivery sectors.

The platform provides straightforward fleet management analytics, including insights on delivery progress, driver productivity, and customer experience. It also offers route optimization tools that consider traffic and other real-time variables for delivery efficiency.

Best for: E-commerce and local delivery fleet managers


  • Automated dispatch
  • SMS notifications
  • Integrations with other vehicle management systems
  • Fleet tracking
  • End-to-end route planning
  • Communication


  • Easy onboarding process
  • Driver app available for iOS or Android
  • Drag-and-drop functionality
  • Add and delete tasks with ease


  •  System may be unavailable during maintenance periods
  •  Limited data entry fields

Pricing: Launch for $500 per month, scale for $1,150 per month; 14-day trial

Why use a TMS for transportation analytics?

Transportation is a high-stakes business where margins are slim and operational efficiency is paramount. Fleet management data analytics can provide the insights necessary to not just survive, but thrive in this competitive environment.

The right TMS can offer a wealth of analytical capabilities, including real-time vehicle tracking, performance monitoring, route optimization, and much more. This kind of data-driven insight allows fleet managers to make informed decisions that can lead to substantial savings, improved customer satisfaction, and a more sustainable operation.

Take your fleet management analytics to the next level

In the fast-paced world of fleet management, making the transition to a TMS that prioritizes analytics can be the difference between leading the pack or falling behind.

The best TMS solutions for fleet management analytics go beyond simple tracking; they provide the granular insights needed to make your operation smarter, more responsive, and ultimately more profitable.

Remember, the tool that’s right for one fleet may not be the best for another. Each of the highlighted TMS platforms offers unique strengths, so take the time to consider your specific needs and how each tool aligns with your goals and operational model. 

With strategic adoption and effective use, the right TMS can be the key to unlocking your fleet’s full potential.


What is fleet data analytics?

Fleet data analytics involves collecting and analyzing data from vehicles, drivers, and operations to gain insights that can improve efficiency, productivity, and safety. By leveraging data analytics, fleet managers can make informed decisions about route optimization, vehicle maintenance, driver performance, and cost control.

How can I improve my fleet management?

To improve your fleet management, consider adopting telematics and GPS tracking solutions to monitor vehicle locations, driver behavior, and maintenance needs. Additionally, streamline processes, implement driver training programs, and regularly analyze performance metrics to identify areas for improvement.

What is fleet management and analysis?

Fleet management encompasses the oversight and administration of commercial vehicles, including acquisition, maintenance, tracking, and disposal. Fleet management analytics involves collecting and studying data related to vehicle utilization, fuel consumption, driver behavior, and operational costs to optimize fleet performance and reduce expenses.

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Simple TMS Software for 5+ Truck Fleets

Truckbase is an intuitive TMS software for FTL fleets with 5+ trucks that accelerates billing and automates repetitive tasks. It has everything from dispatch to invoicing to driver pay.