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Why is cash flow important? (And why you may need refinancing)

Understanding the intricacies of cash flow is crucial for the survival and success of any business, regardless of its size or industry. In this article, we’ll answer the question ‘why is cash flow important,’ and explore how strategies like refinancing could potentially improve your financial situation.

What is cash flow?

Cash flow refers to the net amount of cash or cash-equivalents moving in and out of a business during a defined period. In essence, it is the money that is generated or expended through business operations. It can be categorized into three major categories: operating, investing, and financing. 

To answer what does cash flow mean in business, it represents the operational efficiency and financial health of a business. It’s a key aspect of business management and indicates a company’s ability to pay its expenses, invest in cash flowing assets, and grow. When a company is cash flow positive, it means the company is generating more funds than it needs to run its operations and fulfill its obligations, which is a positive sign for stakeholders.

Why is cash flow important to a business?

The importance of cash flow in a business can’t be overstated. A cash flow statement’s importance lies in its capacity to give investors, lenders, and executives insight into the company’s ability to generate capital and pay its obligations.

So what exactly is the importance of managing cash flow? A lack of sufficient cash can lead to business failure, even if the business is profitable on paper. High cash flow businesses — particularly high cash flow small businesses — require sufficient funds to:

  • Maintain day-to-day operations
  • Invest in the business
  • Return money to shareholders
  • Pay expenses
  • Provide a buffer against future financial challenges

Cash flow management essentials

Cash flow management is a crucial aspect of running any business, whether it’s a small startup or a large corporation. It involves tracking the money coming in and going out of your business, often categorized into cash inflows and cash outflows, and making sure that you have enough cash to cover your operational costs and other business expenses.

Understanding ‘what is cash outflow’ is a key part of financial management. Cash outflows are the movement of cash out of a business due to payments made to suppliers, employees, service providers, lenders, and other entities. On the other hand, cash inflows represent the movement of money into the business through sales of goods or services, loans, and investment capital.

Effective management also involves strategies for optimizing cash flow, such as accelerating inflows, delaying outflows, and reducing or managing expenses. It’s also linked to cash flow finance, a form of financing where a company borrows money based on the expected funds generated by the business.

Cash flow statement importance

Maintaining a good cash flow business entails proactively forecasting and monitoring inflows and outflows. This ensures that the company has sufficient funds to meet obligations and avoid insolvency. This process typically involves analyzing the business’s expected inflows and outflows over a certain period, like a month, quarter, or year. This information is documented on a cash flow statement.

Essentially, the purpose of cash flow statements is to provide a detailed picture of how an organization’s operations are running.

Cash flow categories

As mentioned above, flows are often divided into three categories on a statement:

  1. Operating activities: This section includes cash flows directly related to producing and delivering the goods and services the company sells. It also encompasses the cash impact of transactions that create revenues and expenses, affecting net income. Common items in this category include cash received from customers, cash paid to suppliers, wages paid to employees, rent, and taxes. It’s generally seen as a key indicator of a company’s financial health, and a consistent positive cash flow from operating activities is a good sign.
  2. Investing activities: This section pertains to money used in or provided by investing in assets, as well as cash from the sale or divestiture of assets, loans made to vendors, or received from customers or the purchase and sale of investment securities. Examples of investing activities include the purchase of physical assets like property or equipment, acquisitions of other businesses, or proceeds from the sale of assets.
  3. Financing activities: This includes cash from all transactions with owners and creditors, except for those related to operations or investments. This includes cash received from issuing debt or equity, and cash used to repay amounts borrowed, pay dividends to shareholders, or interest.

Understanding these three categories is crucial for assessing a company’s liquidity, solvency, and overall financial performance. It is important to note that cash flow is distinct from net income, as net income includes several non-cash transactions. Cash flow analysis provides a more immediate view of the business’s financial health.

How refinancing may impact your business

Refinancing your debt, such as mortgages or loans, can significantly impact your finances. Here’s how:

  • Lower interest rates: The most common reason for refinancing is to take advantage of lower interest rates. If you can refinance your debt to a lower interest rate, your monthly payments typically decrease, which increases your disposable income and improves your cash flow.
  • Longer repayment periods: Refinancing might allow you to extend the repayment term of your loan. While this could result in more interest paid over the life of the loan, it can decrease your monthly payments and improve your short-term cash flow.
  • Consolidation of debts: If you have multiple debts, especially high-interest ones like credit card debts, you could refinance into one loan with a lower interest rate. This simplifies your payments and can reduce your total monthly payment, improving your cash flow.
  • Cash-out refinancing: Some refinancing options allow you to take out more money than you owe on your current loan, giving you access to extra cash. This can be used to invest in your business, fund improvements to your property, or cover other expenses.

However, it’s important to carefully consider the pros and cons refinancing can bring. There might be closing costs or other fees associated with refinancing, for instance. Extending your loan may also result in more interest paid over time. And if you use business assets as collateral, failure to make payments can put your assets at risk.

Consider the cash flow benefits of refinancing

The benefits of cash flow management are clear, but the best way to go about it varies from business to business. If you’re concerned about your business’s inflows and outflows, refinancing may be the answer. Be sure to carefully weigh the refinancing pros and cons in your decision. Also consider consulting a financial advisor to fully understand potential impacts to your overall financial situation.


Why is cash flow management important to a business?

It helps a business maintain liquidity, manage short-term financial obligations, and plan for long-term growth and investment. Without effective management, a business, even if profitable, might struggle to maintain its operations, meet its obligations, and grow.

Why do lenders look at cash flow?

Lenders scrutinize it because it is a reliable measure of a borrower’s ability to repay a loan. Strong, consistent cash flow signals the borrower’s capacity to meet the loan’s interest and principal repayment obligations on time.

What are three purposes of cash flow?

The three primary purposes are:
1. Operational readiness: Ensures that a company can cover its day-to-day expenses, like payroll, rent, and supplies.
2. Investment potential: Positive cash flow allows a company to invest in growth opportunities such as infrastructure, acquisitions, and research and development.
3. Financial stability: Sufficient cash flow provides a buffer to handle unforeseen expenses or economic downturns, enhancing the business’s resilience and financial stability.

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